I believe it’s better for the environment if clothes pass the ultimate test of time. So we sourced the best materials and made this collection to last. That’s why it might cost a little more but each product represents quality, sustainability and love for inline skating.
This clothing line has born out of passion and love for the culture of street skating. “Magic boots” is a mindset- constant thrive to explore and discover new possibilities. It’s made by skaters for the skaters guaranteeing the money to stay in the heart of our community. This allows us to keep creating. Creating videos, products, events and the whole fundament for the next generation with something exciting to look forward to.
Born in Latvia, incredibly talented Nils Jansons is the definition of professional approach to rollerblading career. Being on skates since he was nine, Nils has been consistently progressing not only his blading skills, but for many, he is an unsurpassed model in promoting himself and skates in general.
Over the last decade, he has been associated with many leading skate manufacturers such as Remz, Ground Control, BHC (currently riding for Roces), in 2022 he decides to launch his own, personal brand simply called NJ.
Created from the great passion and love for the culture of aggressive street skating. The slogan “by skaters for skaters” is the most accurate here, guaranteeing that all the income will be entirely invested in new projects by Nils Jansons. Own clothing brand allows him to continue creating quality videos, products or events that will be the foundation for the next generation of skaters.
When choosing NJ products, you definitely focus on quality. All the fabrics were carefully sourced and each product is based on original cut. The NJ apparel will definitely pass the test of time, offering so much more than clothes from other competing brands.